Nexl’s CRM is a new age, all-in-one, client intelligence and collaboration platform that empowers law firms to optimize their client relationships and provide superior services.
I used to be a lawyer. As a lawyer, I understood a little bit about the intricacies of corporate law, startups, and the nuances of transactional dealings with startups and their investors, but I wasn’t the best lawyer in town by a long shot. That said, in a profession full of great minds and technical proficiency, I found it surprisingly easy to differentiate myself in the way I delivered services (brief acknowledgement to our lawyers David Mitchell at PWC and Yoni Garson at Minter Ellison for their relentless attention to the delivery of exceptional services ).
Professional services, similar to hospitality, are service-based industries. Far too many professionals forget that. They forget that being a great lawyer is not only about technical capability, but also client management.
A client is far more likely to remember whether you called to inquire about their well-being than to recall whether the advice you provided was accurate.
The Legal Profession
Lawyers, for all their technical ability, are often poor salespeople.
My belief is that legal professionals have historically relied on restricting the supply of lawyers to drive demand per lawyer. Simply put, if you ensure that there aren’t a lot of lawyers around, you have a much better chance of charging $1,000 per hour. This is likely one of the historical and structural reasons why lawyers have never needed to be great service providers or salespeople. It was easier to amplify and rely on government sanctioned restrictions to supply than go out and make a sale.
In other words, if you are a lawyer today, you have a hell of a lot more competition than you did before.
The Law Society, which can trace its origins back to 1842, has historically done a commendable job of protecting the hourly rate of its profession. In 2011 the number of Solicitors in Australia was 57,577, growing by a staggering 45% to 83,643 lawyers by 2020. By comparison, the Australian population grew by 15% over the same period. That means the number of solicitors per person in Australia increased more than 26%.
Enter Nexl, the CRM for lawyers
With this backdrop in mind, the democratisation of regulated services like law has been recognised by industry participants. Lawyers that are failing to improve customer service are falling behind, and clients are increasingly choosing to work with firms that make them feel valued. To succeed in this new world, lawyers need to manage relationships better and to do this, just like every other industry, they need software. Hello Nexl.
As technology laggards, traditional CRMs don’t cater for lawyers. Law firms, unsurprisingly, did not historically employ sales and marketing teams and the functionality CRMs like Salesforce and Hubspot is incapable of meeting their needs. In the case of law firms, sales data (emails between lawyers and their clients) sits in solicitor inboxes. Traditional CRMs rely on data input to drive actionable insights and in the case of lawyers, there is often no one to put in the data other than the lawyers themselves For Salesforce to do its magic, someone actually needs to proactively record interactions, when they occurred, why, and the outcome, so that the CRM can ingest and aggregate this data to create a sales funnel and help you to drive what is often a transactional, one-off sale.
A partner at Minter Ellison doesn’t need a sales pipeline. They need to know who at their firm last spoke to a Director at Westpac so that they can ask for an introduction. They need a reminder that they haven’t spoken to one of their large clients in three months, and they need relationship management tools tailored to a lawyer, all without ever inputting any data.
Lawyers do not need to input data into the CRM making Nexl a true no-data-entry system.
Nexl automatically and securely captures all interactions with every lawyer at a firm. Any email sent or received and any meeting with clients, prospective clients or referral sources are automatically captured, analysed and transformed into actionable insights geared towards relationship management and ultimately revenue growth.
In the case of Nexl the reason we invested is clear. The world has changed, and law firms need purpose-built relationship intelligence software to compete in the modern world.
No one understands all of this better than the engaging and energetic founder Philipp Turner. As the prior Head of Innovation at Gilbert and Tobin, he has been incredibly effective at bringing to light the obviousness of the call to market for this solution. In under a year from launch, the product found its way across international borders and found product-fit, underscoring an enormous market opportunity. Today the business sports brand name Australian and global law firms as clients including Dentons, Bartier Perry and Al Tamimi and is used by thousands of legal professionals in over 37 countries to improve legal services for lawyers and their clients.
We look forward to joining the Nexl team’s journey and supporting the next phase of their growth to unfold.
Nexl’s CRM is a new age, all-in-one, client intelligence and collaboration platform that empowers law firms to optimize their client relationships and provide superior services.
I used to be a lawyer. As a lawyer, I understood a little bit about the intricacies of corporate law, startups, and the nuances of transactional dealings with startups and their investors, but I wasn’t the best lawyer in town by a long shot. That said, in a profession full of great minds and technical proficiency, I found it surprisingly easy to differentiate myself in the way I delivered services (brief acknowledgement to our lawyers David Mitchell at PWC and Yoni Garson at Minter Ellison for their relentless attention to the delivery of exceptional services ).
Professional services, similar to hospitality, are service-based industries. Far too many professionals forget that. They forget that being a great lawyer is not only about technical capability, but also client management.
A client is far more likely to remember whether you called to inquire about their well-being than to recall whether the advice you provided was accurate.
The Legal Profession
Lawyers, for all their technical ability, are often poor salespeople.
My belief is that legal professionals have historically relied on restricting the supply of lawyers to drive demand per lawyer. Simply put, if you ensure that there aren’t a lot of lawyers around, you have a much better chance of charging $1,000 per hour. This is likely one of the historical and structural reasons why lawyers have never needed to be great service providers or salespeople. It was easier to amplify and rely on government sanctioned restrictions to supply than go out and make a sale.
In other words, if you are a lawyer today, you have a hell of a lot more competition than you did before.
The Law Society, which can trace its origins back to 1842, has historically done a commendable job of protecting the hourly rate of its profession. In 2011 the number of Solicitors in Australia was 57,577, growing by a staggering 45% to 83,643 lawyers by 2020. By comparison, the Australian population grew by 15% over the same period. That means the number of solicitors per person in Australia increased more than 26%.
Enter Nexl, the CRM for lawyers
With this backdrop in mind, the democratisation of regulated services like law has been recognised by industry participants. Lawyers that are failing to improve customer service are falling behind, and clients are increasingly choosing to work with firms that make them feel valued. To succeed in this new world, lawyers need to manage relationships better and to do this, just like every other industry, they need software. Hello Nexl.
As technology laggards, traditional CRMs don’t cater for lawyers. Law firms, unsurprisingly, did not historically employ sales and marketing teams and the functionality CRMs like Salesforce and Hubspot is incapable of meeting their needs. In the case of law firms, sales data (emails between lawyers and their clients) sits in solicitor inboxes. Traditional CRMs rely on data input to drive actionable insights and in the case of lawyers, there is often no one to put in the data other than the lawyers themselves For Salesforce to do its magic, someone actually needs to proactively record interactions, when they occurred, why, and the outcome, so that the CRM can ingest and aggregate this data to create a sales funnel and help you to drive what is often a transactional, one-off sale.
A partner at Minter Ellison doesn’t need a sales pipeline. They need to know who at their firm last spoke to a Director at Westpac so that they can ask for an introduction. They need a reminder that they haven’t spoken to one of their large clients in three months, and they need relationship management tools tailored to a lawyer, all without ever inputting any data.
Lawyers do not need to input data into the CRM making Nexl a true no-data-entry system.
Nexl automatically and securely captures all interactions with every lawyer at a firm. Any email sent or received and any meeting with clients, prospective clients or referral sources are automatically captured, analysed and transformed into actionable insights geared towards relationship management and ultimately revenue growth.
In the case of Nexl the reason we invested is clear. The world has changed, and law firms need purpose-built relationship intelligence software to compete in the modern world.
No one understands all of this better than the engaging and energetic founder Philipp Turner. As the prior Head of Innovation at Gilbert and Tobin, he has been incredibly effective at bringing to light the obviousness of the call to market for this solution. In under a year from launch, the product found its way across international borders and found product-fit, underscoring an enormous market opportunity. Today the business sports brand name Australian and global law firms as clients including Dentons, Bartier Perry and Al Tamimi and is used by thousands of legal professionals in over 37 countries to improve legal services for lawyers and their clients.
We look forward to joining the Nexl team’s journey and supporting the next phase of their growth to unfold.