In 2014, our founding partners established EVP to back the kinds of companies they knew best; B2B software.
This focused approach allowed them to build on the 10+ years of operational and angel investing experience in software companies like HotelClub, SiteMinder and Deputy, to build a venture capital firm with $150m under management.
B2B software is the core of EVP’s DNA – evident in our growing portfolio of over 35 exceptional software companies. Where others have gone wide in focus, we’ve gone deep in building a specialised approach focused on understanding how you scale a software business from the ground up. We remain convinced that software will be at the core of the world’s most valuable businesses for decades to come.
In the seven years since our formation, we’ve closed three funds from an investor base composed entirely of private investors. Collectively, our 35 portfolio companies have raised $1.2b in subsequent rounds. We’ve exited three companies, and are on track to deliver material returns as our investments begin to mature.
Today, we underscore this focus by launching a refined EVP brand.
For many, the process of updating a brand, of ‘rebranding’, involves changes that create a sense of new – new name, new visuals, new products, new direction. For us, the decision to embark on a rebrand was not about creating new – it was about stripping back any ambiguity to illuminate the core of who we are and how we’ve operated since our formation.
Our new brand underscores subtle refinements to ensure our position is clear to both founders and investors across Australian and New Zealand ecosystems.
We are no longer just early-stage investors – we are early-stage software investors focused very clearly on B2B SaaS and marketplace businesses. We invest early, but we’re not about moonshots. As evident with companies like Practice Ignition, Shippit and Hnry, we make high conviction investments in companies solving clearly defined problems across global industries, from accounting through to logistics, from procurement to education.
While many have known us for some time now as just EVP, we’ve made it official by removing reference to Equity Venture Partners. To complement our focused position, our visual identity incorporates subtle nods to software languages – from the snake case underscore in our logo, to the coding visual elements and the Darkmatter UI editor-inspired colour palette. In the absence of a graphic-related company name, we’ve built a visual brand to align to our position and the companies we work with.
Beyond the nod to software, where an underscore can be used to separate two related words, the underscore also represents the process of underlining a point, as well as signifying that more is to come – two concepts that reflect both the high conviction approach we bring to our investments, and our focus on continued growth.
In refreshing our brand, we’ve also refreshed the EVP website to better showcase the founders we’ve backed and the approach we take to investing. This approach blends both mandate guidelines with anecdotes of what it’s like to work with us from founders throughout our portfolio.
Importantly, the new website also explores our story as a team, as well as our stories as individuals. In our profiles, you can read about:
- Les’ first investment in HotelClub and the importance of cultivating an independent imagination
- Howard’s experience with engineering frameworks that embrace “fuzzy logic”
- Justin’s personal thesis of showing up five minutes early
- Dan’s commitment to ambiguity and realism
- Mark’s interest in the rise of no-code platforms and API infrastructure
- Britt’s view on the importance of listening and showing up consistently as a partner
- Kiya’s unconventional early journey and the evolution of community roles
- Dev’s dedication to the “the old principles of growing a business”
- Fred’s view on what recruitment is actually about (it’s not a transaction)
We come from diverse backgrounds, but we’re connected by a common set of core values, a pragmatism and authenticity, a focus on substance over hype, a deep commitment to our partners, and a drive to always be learning.
With a refreshed brand and clearly underscored position in market, we’re excited to continue finding and backing the best software companies in Australia and New Zealand. With EVP Fund III almost 50% invested, we look forward to continuing to support our growing portfolio while also readying ourselves for Fund IV.
While we’re proud to have led this rebrand internally – the outcomes wouldn’t have been possible without the visual identity design and web development completed by Andrew Malynowsky of Studio Maly. Thank you!
In 2014, our founding partners established EVP to back the kinds of companies they knew best; B2B software.
This focused approach allowed them to build on the 10+ years of operational and angel investing experience in software companies like HotelClub, SiteMinder and Deputy, to build a venture capital firm with $150m under management.
B2B software is the core of EVP’s DNA – evident in our growing portfolio of over 35 exceptional software companies. Where others have gone wide in focus, we’ve gone deep in building a specialised approach focused on understanding how you scale a software business from the ground up. We remain convinced that software will be at the core of the world’s most valuable businesses for decades to come.
In the seven years since our formation, we’ve closed three funds from an investor base composed entirely of private investors. Collectively, our 35 portfolio companies have raised $1.2b in subsequent rounds. We’ve exited three companies, and are on track to deliver material returns as our investments begin to mature.
Today, we underscore this focus by launching a refined EVP brand.
For many, the process of updating a brand, of ‘rebranding’, involves changes that create a sense of new – new name, new visuals, new products, new direction. For us, the decision to embark on a rebrand was not about creating new – it was about stripping back any ambiguity to illuminate the core of who we are and how we’ve operated since our formation.
Our new brand underscores subtle refinements to ensure our position is clear to both founders and investors across Australian and New Zealand ecosystems.
We are no longer just early-stage investors – we are early-stage software investors focused very clearly on B2B SaaS and marketplace businesses. We invest early, but we’re not about moonshots. As evident with companies like Practice Ignition, Shippit and Hnry, we make high conviction investments in companies solving clearly defined problems across global industries, from accounting through to logistics, from procurement to education.
While many have known us for some time now as just EVP, we’ve made it official by removing reference to Equity Venture Partners. To complement our focused position, our visual identity incorporates subtle nods to software languages – from the snake case underscore in our logo, to the coding visual elements and the Darkmatter UI editor-inspired colour palette. In the absence of a graphic-related company name, we’ve built a visual brand to align to our position and the companies we work with.
Beyond the nod to software, where an underscore can be used to separate two related words, the underscore also represents the process of underlining a point, as well as signifying that more is to come – two concepts that reflect both the high conviction approach we bring to our investments, and our focus on continued growth.
In refreshing our brand, we’ve also refreshed the EVP website to better showcase the founders we’ve backed and the approach we take to investing. This approach blends both mandate guidelines with anecdotes of what it’s like to work with us from founders throughout our portfolio.
Importantly, the new website also explores our story as a team, as well as our stories as individuals. In our profiles, you can read about:
- Les’ first investment in HotelClub and the importance of cultivating an independent imagination
- Howard’s experience with engineering frameworks that embrace “fuzzy logic”
- Justin’s personal thesis of showing up five minutes early
- Dan’s commitment to ambiguity and realism
- Mark’s interest in the rise of no-code platforms and API infrastructure
- Britt’s view on the importance of listening and showing up consistently as a partner
- Kiya’s unconventional early journey and the evolution of community roles
- Dev’s dedication to the “the old principles of growing a business”
- Fred’s view on what recruitment is actually about (it’s not a transaction)
We come from diverse backgrounds, but we’re connected by a common set of core values, a pragmatism and authenticity, a focus on substance over hype, a deep commitment to our partners, and a drive to always be learning.
With a refreshed brand and clearly underscored position in market, we’re excited to continue finding and backing the best software companies in Australia and New Zealand. With EVP Fund III almost 50% invested, we look forward to continuing to support our growing portfolio while also readying ourselves for Fund IV.